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Differences between Traditional Marketing and Digital Marketing

It is now common to hear that traditional marketing is obsolete and that digital marketing is what really works. “To clearly understand the differences between traditional marketing and digital marketing, it is important to know the concepts of both types of marketing.” Traditional marketing: also known as offline marketing focuses primarily on sales, focusing its mechanisms of action […]

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Blogging & SEO

Blogging An increasingly popular method of generating traffic towards websites over the last few years, the word ‘blogging’ was derived from the term ‘web log’, and originated and evolved form people’s personal online diaries. They are personalized web pages containing links to other sites, but more than that they are a place for users to […]

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What is SEO?

SEO Search Engine Optimization, SEO, is when a web site owner creates the content on his or her web pages to be more search engine friendly. By doing this the web site receive higher search engine rankings when people search for terms related to the site’s content. So what’s so important about search engine optimization. […]

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