Search Engine Optimization, SEO, is when a web site owner creates the content on his or her web pages to be more search engine friendly. By doing this the web site receive higher search engine rankings when people search for terms related to the site’s content. So what’s so important about search engine optimization. Well, if you’ve worked hard to create a Web site you’ll want lots of people to visit it.

Robots and SEO

If you optimize your web pages for the search engines, a robot will search and index your site more effectively giving it a higher ranking in various search engines. Robots are automated systems that search engines use to find new and updated webpages. The better you are at search optimization the higher placement you’ll get. The goal is to get on the first page of results and ultimately the number one spot! The higher the ranking the more traffic you’ll get to your site through this method. More traffic means more revenue for you.

SEO = Increased Traffic

When creating your Web site, you’ll want to use the right search engine optimization techniques. This will have a major impact on the success of your Web site.  While you’ll receive more general traffic by using SEO, you’ll also get more traffic from your targeted audience. If your site covers a specific topic, you’ll want to reach the appropriate audience for that topic. As an example, if you’re selling model cars, you’ll want to attract visitors interested in that hobby, not just those that are interested in cars in general. Having search engine optimization that attracts those interested in model cars will increase your sales. Attracting your key audience to visit your site can actually be more important that drawing large amounts of general traffic. Those targeted visitors are more likely to be repeat visitors and to pass along your web site address to others with the same interest.

Search Engine Optimization is an important part of creating your Web site. To get a high number of targeted visitors to your site, SEO is the must.