An increasingly popular method of generating traffic towards websites over the last few years, the word ‘blogging’ was derived from the term ‘web log’, and originated and evolved form people’s personal online diaries. They are personalized web pages containing links to other sites, but more than that they are a place for users to leave their comments, opinions and witty statements concerning many issues, including sports, politics, current news, TV and internet. The reason they have become so popular and well used is that they offer people the opportunity to express themselves and get their points of view across freely.
Blogs are not particularly technically difficult to create, and contain images, audio and video content, which can be updated and made instantaneously available to a global audience. As blogging has become an increasingly well used form of media, many people, including politicians, TV broadcasters, and of course businesses have begun to incorporate it into their marketing campaigns. It is a great way to reach people they otherwise would not be able to get hold of, especially with the younger generation.
Blogging and SEO
The internet is becoming a hugely important tool within marketing and this free, simple and effective method is therefore ideal to help organizations move forward with the times. Such is the vast array of blogs out there; blog search engines have started to appear, to help surfers to move between all of the different topics and types of blogs that are available, such as legal, fashion, travel etc. Blogging is a great way to increase Search Engine popularity, and using this technique enables the likes of Google and Yahoo to pick up on links and refer browsers to your sites more effectively.