OTT Advertising

Over the top (OTT) refers to film and television content provided via a high-speed Internet connection rather than a cable or satellite provider. 

Over the top (OTT) viewing became popular with Netflix’s sharp growth as it segued from simply showing old movies and television shows to developing original content and distributing licensed content more quickly. Its fast-growing profitability and popularity, especially with younger audiences, has spurred wide-ranging competition. OTT content can be accessed directly on a computer, but it is often watched on a Web-enabled television or through an Internet-enabled device, such as a Roku or Apple TV, connected to a conventional television.

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