Search engine marketing (SEM) is a digital strategy used to increase the visibility of a website in search engine results pages. With an increasing number of consumers researching and shopping for products online, search engine marketing has become a crucial strategy for increasing a company’s reach.

In paid search advertising, sponsored ads appear at the top of and on the side of search engine results pages to gain more visibility and prominence than the organic results. Paid search marketing affords businesses the opportunity to advertise within the sponsored listings of a search engine or a partner site by paying either each time their ad is clicked (pay per click) or less commonly, when their ad is displayed (CPM or cost per thousand) or when a phone contact is generated, which is ‘pay per call’. Search advertising can and will improve the visibility of your product and brand resulting in increased sales.

Through research, insight, digital positioning, social strategy and analytics we produce beautiful and captivating search ads. Our formula of innovation allows us to keep our brands in the forefront of their consumer´s expectations, while we engage new markets and uncover hidden revenue streams. Most importantly, we monitor, amplify and optimize your search campaigns to deliver the largest, relevant audience at the lowest cost.

Let Evolve7 share how you can leverage search advertising to increase leads and sales revenue for your business.