Video advertising has changed the way to connect with custom audiences as digital content continues to expand. The cross-channel video campaigns help to get connected with users across websites, social networks, mobile devices, connected Tv’s, and deliver content fluidly with many other different touch points of a customers buying journey.

By delivering the right message to the right audience digital video is the superior tool for serious marketers. We know how to deploy a targeted video campaign via Facebook and Google Display Network to hit the target demographics and objectives.

By targeting your video ads on YouTube and the Google Display Network, or even on Social Media, you can advertise to consumers at moments that matter. With a wide variety of targeting methods available to you, such as demographic groups, interests, placements, and remarketing lists, you can reach specific or niche audiences based on who they are, what they’re interested in, and what content they’re viewing.

Audience targeting methods let you define who you want to reach. Audiences are groups of people with specific interests, intents, and demographics, as estimated by Google. These include:

Demographic groups: Choose the age, gender, parental status, or household income of the audience you want to reach. Also, reach users based on additional broad, shared traits, such as college students, homeowners, or new parents.

Interests: Pick from available audience categories to reach people interested in certain topics, even when they may be visiting pages about other topics. Learn more about audiences.

Custom affinity audiences: With custom affinity audiences, you can create audiences that are more tailored to your brands, compared to our broad, TV-like affinity audiences. For example, rather than reaching Sports Fans, a running shoe company may want to reach Avid Marathon Runners instead.

In-market audiences: Select from these audiences to find customers who are researching products and actively considering buying a service or product like those you offer. Built with performance advertisers in mind, custom intent audiences allow you to reach viewers as they’re making a purchase decision based on the keywords they’ve recently searched on Google.com.

Video remarketing: Reach viewers based on their past interactions with your videos, TrueView ads or YouTube channel. If you’ve linked your Google account to your Google Ads account already,  Google Ads will create custom lists for you automatically.

Devices: Target users using computers, smart phones, mobile devices, and TV screen devices like Chromecast.

Evolve7 will turnkey the curation of content used for your business marketing goals. Let us help with a strategy and action plan to drive more leads and more sales revenue from new customers for your business.